BioCatch
Built out two creative campaign concepts that focus on increasing market awareness and influencing banks to see BioCatch as the best-in-class behavioral biometric security solution.
More Info
Crafted two narratives paired with overarching campaign concepts to push the creative boundaries of BioCatch’s current brand style.
Credits
Agency: LEWIS Global Communications
Client: BioCatch
Rule of Thumb
Narrative | Educational Focus
As the vast majority of us navigate our digital lives through touch, we're plagued with the fact that at any given time we can be susceptible to online fraud.
However, as we continue to thumb our way through digital transactions, form fields, and the like, we begin to build out our identity rulebook through the means of our gestures.
These general guidelines, with BioCatch's complex AI system, can in turn provide us with the level of security our digital footprint calls for… by the rule of thumb.
Predictable by Nature
Narrative | Consumer Focus
The repeat offender of the mouse click. The slight moment of hover on call to actions. The flurry of swiping left on a mobile device.
These behaviors are unique to everyone, creating a master blueprint we need for the prevention of online fraud. In one fell swipe, BioCatch’s unmatched AI provides us with the evidence to detect any slight irregularity.
Call us calculated. Call us accountable even. Or just call us predictable.