BlackBerry
Reposition the Blackberry narrative to be at the center of the smart car and transportation movement.
More Info
Once known for their smartphones, we utilized their brand heritage to make them just as known and valued in the auto sector for intelligently securing data and evolving technologies. Crafted two brand manifestos to embody this new initiative.
Credits
Agency: LEWIS Global Communications
Client: BlackBerry
Secure Technology, Evolved.
Brand Manifesto
BlackBerry once towered above the handheld landscape, a highly visible leader known for mobility, innovation and security.
The same foresight that got us to that foreground also led us to where we are today: an industry leader intelligently securing and powering the backend of hundreds of millions of smart products, automated systems and connected vehicles. While consumers may no longer constantly see our logo, they can definitely feel our steadfast spirit and drive to create a more intelligent, connected and secure world.
BlackBerry is evolving secure technologies.
Driving Connections Everywhere.
Brand Manifesto
With a BlackBerry in your hand, you were a lot of things. You were secure. You were mobile. You were powerful. Above all, you were connected in an entirely new way.
Connecting with loved ones made your bonds tighter. Connecting with colleagues made your business stronger. And connecting with the internet from the palm of your hand made the world easier to grasp.
That commitment to connection continues today between hundreds of millions of destinations all around us. Like in the hospitals that care for us, at the factories that make for us, and on the highways that connect us together.
From connecting the massive amounts of data in your car to make autonomous driving safer, to connecting your car with the outside world to make your life richer, BlackBerry drives connections. Everywhere.